Field guides for being seen by AI.
Step-by-step playbooks for reading what the models say about you, fixing the gaps, and holding your place as rivals move.
AEO for home brands: one roof, a dozen shortlists
Home is where AI answers carry the most default power: every micro-category from mattresses to cookware already has a settled shortlist. We measured all of them, and where the openings are.
AEO for finance brands: the most careful answers in AI
Money questions get AI's most guarded answers: regulation fills the space where brands stand elsewhere, accounting software crowns the category, and infrastructure names carry the trust. Measured across four engines.
AEO for fashion brands: who gets named when AI dresses the buyer
We asked four AI engines to build wardrobes, judge quality and vet stores. Transparency-led brands beat giants, resale platforms answer the ethics question, and the quality conversation has no brands in it at all.
AEO for software brands: the answers that pick your stack
Software buyers now ask AI which tools to run. We measured what they ask, which brands all four engines name, why mature categories freeze, and how a software brand earns the naming.
AEO for beauty brands: the answers skincare buyers act on
Skincare buying is now a conversation about skin type, concerns and trust. We measured what buyers ask, which brands all four engines name, and how a beauty brand earns the naming.
AEO for travel brands: winning the answers travellers act on
Travel buying moved into AI conversations before most verticals. We measured what travellers ask, which operators all four engines name, and how a travel brand earns the naming.
AEO vs SEO: what transfers, what doesn't, and how to run both
The two disciplines share a foundation and contest different surfaces. Exactly what carries over, what stays behind, where instincts mislead, and how one budget runs both.
The AEO audit: check your AI visibility in an afternoon
The complete manual method: build the question set, run it across the engines, record what comes back, and turn the findings into a ranked work queue. No tools required.
How AEO works: from a buyer's question to your brand in the answer
The full mechanism, step by step: how AI engines compose answers, where citations come from, how brands become entities, and how shipped work turns into changed answers.
What is Answer Engine Optimization? The complete guide
The full discipline in one place: what AEO is, how AI engines choose the brands they name, the five workstreams, honest measurement, and how to start this week.